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How Heineken's Special Blend of Storytelling and Science Won the Day - Adweek

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AdweekHow Heineken's Special Blend of Storytelling and Science Won the DayAdweekWe deliver outstanding creativity because we are convinced a marketing model that starts with science, insight and understanding of all that data will grow our business. But then you need to deliver it through a storytelling mystique. We call this the ...

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